P3

LO2 Understand the relationship between media products and their target audience

P3/M2/D2

You need to analyse the demographics of the target audience for your chosen film or videogame. 

To do this you need to identify the following:

• Gender
• Age
• Lifestyle
• Spending power

You will need to understand your chosen film and how this may appeal to an audience. Think about what genre it is, who are the lead actors, how has the film been promoted? Answering these questions will help you to identify who may be the target audience for the film. 

To meet the merit criteria your analysis of the target audience should demonstrate a good understanding of the relationship between the target audience and your chosen film or videogame. This means making a link top other texts that may appeal to the target audience. 

To meet the distinction criteria you should explain what aspects of the film would appeal to the target audience and what would influence the target audience to watch the film or play the game. This can be varied but your observations and comments will need to be sophisticated and detailed to gain a distinction. 

TASK

Once you have researched the target audience you need to produce a diagram that illustrates who you think the target audience would be and what other interests they would have. A template is here to help but must be edited to suit your film. Equally you can create your own document.